Why you should do things that don’t scale
Do things that don’t scale – a thought about building startups and doing business
19 February 2023
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Do things that don’t scale – a thought about building startups and doing business
What is brand positioning and what does it need to fulfill? Click here for a short guide!
Here are 5 moments when you should hold and check if your brand positioning is still up to standards.
Message me if I missed an important one!
In this article I lay out a holistic communication framework for any business. Read it and please contact us if you have any questions!
In this study project, a team and I designed the event identity for the yearly addconference — an event for the advertising marketing and media industry. Check out what we designed! With this design we won the Pitch and got to put the ideas into action the following term.
McKinsey analysed hundreds of startups and asked many VCs what makes a startup with Unicorn ???? potential in a recent study (link to their article in the comments)
Here is what they found:
Many Brands spent a lot of effort on reducing fricition – here are examples on how brands can create fricition to their advantage – have a read!
This marketing idea by Seth Godin revolutionised my thinking on the subject – have a look whether it will change yours too!
You want to know what copywriting ressources LinkedIn suggest for improving your writing? Check out this post where I collected the favourites!
Designing the Poster in the CI of the Students Union (Verfasste Studierendenschaft) of the HdM for their freshers events. Check this out!
Got inspired to design a Quote Poster after hearing M say this in the final scnes of the new James Bond Movie “No Time to die” – watch the video to see the process!
Photoshooting with the amazing businesswomean, event organiser and ex-GNTM model Marlene Donner.
Photographing the “Real Amazing Women” concert featuring Blond and Rote Mütze Raphi at Scala live! concert venue in Ludwigsburg, Germany. Check out the pictures now!
Photographing the Concert of KEMA KAY, ASAP ALBERTO, 243, NATO, SHAYCE OPAL, KAY GREYSON & J SMIRK at O2 Arena Newcastle was fun! I love working with musicians!
The Actress Sophie Natrass and I collaborated in a photoart project, taking a Royal Legion Poppy Umbrella on a Journey through the city of Newcastle upon Tyne.
A photoshooting for KAZBRELLA, which produce high end, hightech umbrellas for fashionable people. If you want to showcase fashion or accessories take a look at this!
Logo design for a student project in coopeartion with the Social warehouse “Das Kaufhaus”
Latif Ghrir engaged me to help him create images for his Brand Partnerships with various lifestyle and fashion brands. If you would like to discuss a long term Influencer Photography relationship do not hesitate to get in touch!
Portrait Photography of the german actress Helena Steiger during Filmfest 2019.
In 2019 I worked together with the dancer, musician and Influencer Sinan Saibou to take Pictures for his over 100k Instagram Followers.
In this HdM graphic design project we got to invent a Netflix Original series and then design a set of posters as well as some merchandise for it. Co-authoring and starring in this project are Sara Ullmann (GNTM Model) and Margarita Domke.
