“if I learned one thing […] it’s easy to be cynical about advertising [..] it’s possible to not just play a little role in people’s life, but to make a difference and to excite them, and it is worth pursuing that”
— Gordon Euchler, The Spikes

Welcome to Episode NO 2 of “Brands of Value” featuring Gordon Euchler and Maik Hoffman from “The Spikes”.

In this episode, we talk about what excitement in the context of business is and why it matters. We also look at some examples of how companies successfully excite and draw conclusions about why you should care about excitement in your business.