What is processual brand thinking?

Why is it important?

What are the steps in that process?

In this episode of “Brands of Value” Michael Reinicke gets to lay out the problems with the current way Brand Managers and Marketing Managers talk about brands – and how it can all be baked into a process.

Michael Reinicke, is a strategist I have been following for years now and whose work I really appreciate. Michi has worked for many companies, among them: Philip und Keuntje, Serviceplan and Elbdudler for example. However, I got to know him during his time as the Head of Strategy of KNSK and the managing director of the Brand Consultancy ”Die Neue Vernunft”.

Nowadays Michi is a freelance strategist on a mission to introduce processual brand thinking. Brands of Value is a podcast by David Göz exploring underrated, unusual and undervalued strategies, tactics and methods of marketing that can help you grow your business.