How do small brands grow?

Where should startups start with marketing? And when does brand marketing actually make sense?

In this episode of Brands of Value, host David Göz sits down with Peter Kiefer, Managing Partner at PUNCH Marketing Consultancy. With years of experience in brand positioning and ROI-driven marketing, Peter helps brands find real, sustainable growth opportunities.

Together, they tackle the big questions for CMOs, marketers, growth managers, and startup founders:

• How can small brands grow without massive budgets?
  
  
• Where should startups focus their marketing efforts first
  
  
• When is the right time to invest in brand marketing?

They also break down Byron Sharp’s ‘How Brands Grow’—what works, what doesn’t, and why small brands can’t always apply big-brand strategies.

If you’re navigating growth with limited resources, this episode is for you. Tune in for practical insights, sharp takes, and real strategies to help your brand grow.